Deception Control Print Ad

About The Project

Deception Control is a unique category of business that was just looking to update a simple magazine ad they run annually. We created a simple ad similar to what they have done in the past but also submitted this ad for consideration to see if they would be comfortable with a more “out of the box” creative concept. They loved it!

Our team first focused on the themes around the services the client offers. In our brainstorm session, the reoccuring themes were seriousness, credibility, importance of accuracy and accountability. In a comprehensive image search to match these themes we found this great image and the concept of “childs play” became our focus.

 

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