With a rapid expansion into the US, LFB Plasma has acquired several plasma donation centers in conjunction with its pharmaceutical entity, LFB USA. To solidify the launch into the US, The Fahrenheit Agency designed and created their national web presence at www.lfbplasma.com
Continuity of donations through the acquisition was maintained with a strategic media plan to keep existing donors while reaching new donors. In addition to printed mailers, we use video ads on You Tube, the Google Ad network and OTT platforms to reach donors.
