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The Fahrenheit Process begins with a unique system of analysis that enables the Fahrenheit team to deliver customized, creative campaigns that match clearly outlined budget parameters. The only surprises are how exciting the marketing ideas your business will have to work with!

The Assessment

The first step in developing a sound marketing strategy is eliminating being sold. Our approach is consultative so that our team is not selling you anything. The goal of the partnership is for the Fahrenheit team to understand the fundamentals of your business and develop a plan, from a large spectrum of tools. During the Assessment we will uncover valuable information about your business like:

  • Re-identifying your target audience and decision-maker
  • Where your focus can lead to highest profits
  • The customer experience of your business
  • Evaluation of the competition
  • Retention of customers
  • An evaluation of your current marketing materials and strategy
  • Review current marketing budget and identify areas of waste
The Budget Analysis

The next step in our process is the analysis of your current marketing budget and the establishment of new budget parameters that are comfortable for you. The Fahrenheit Agency will become part of your team supporting you in executing creative campaigns that fit budget parameters that you choose. We will:

  • Review your current marketing budget and identify areas of waste
  • Discuss how wasted money could be re-allocated
  • Identify trends in your business throughout the year that impact your budget capabilities month to month
  • Establish budget parameters that fit your comfort level on a monthly or annual basis.
  • Highlight benefits and downsides of different types of marketing to determine the focus of our team’s brainstorm session
The Idea Lab

With the information we gather from your assessment and budget analysis, The Fahrenheit Agency team goes to work in our idea lab to brainstorm concepts and campaigns for your business. Creative messages, means of marketing and timelines are developed to fit the budget parameters outlined in the consultation. During this crucial part of campaign planning, ideas flow freely enabling us to deliver fresh, original ideas customized just for you!

The Idea Exchange

Now let’s see if we are hitting on all cylinders! The Fahrenheit Agency will present to you the ideas our team came up with and how they fit into your budget. Pricing is itemized so you can pick and choose the projects you like and there is often little to no retainer fee for projects!

All of this is included in your FREE Visit to the Idea Lab! Start Here!

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